A good response rate?
I ran the survey for 26 days for one of our clients and set the invitation rate to 30%.
the numbers as follows:
Unique visitors (GA data) = 58,521
Invitations to complete survey (calculating 30% of visitors) = 17556.3
Responses received = 2963
Response rate of 16.9%
Isn't that really good?
the numbers as follows:
Unique visitors (GA data) = 58,521
Invitations to complete survey (calculating 30% of visitors) = 17556.3
Responses received = 2963
Response rate of 16.9%
Isn't that really good?
Replies to This Discussion
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Permalink Reply by Jonathan Levitt on -
That is really good indeed!
Can you share some information as to industry and type of brand? We typically see higher response rates on consumer audiences...
Great to hear.
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Permalink Reply by riana meyer on -
The client is a well known TV channel in South Africa.
For the time period 52% were return visits.
(For a longer time period it is much the same split)
My other surveys historically showed a much lower response rate
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Permalink Reply by Inge Janse on -
Interesting numbers. I did the same math for the website that I currently use for 4Q, which gave a response rate of 27,3%. The website gives information about the (Dutch) chemical industry, and the audience mainly consists of professionals within the field of industrial chemistry. Hope this helps others to get some idea about what type of response rate to expect.
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Permalink Reply by riana meyer on
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Thanks for letting me know .. i suppose your reponse rate can be used as an "best case scenario" :)
Can I ask the number of respondents and over what time period? Would be interesting to know.
Thanks
R
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Permalink Reply by Inge Janse on
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Sure. It's a relatively small site with a few hundred visitors per day. The survey has been running for almost 2 weeks and gave 130 respondents.
Some assumptions that I would like to see criticized:
1: once the number of visitors of a website goes up, the response rate will drop, since small sites tend to cater a specific niche, consisting of people who will be more strongly related to the site and its topics, and therefore more eager to help the site out by filling out the survey.
2: the balance between direct, search and referrer traffic will influence the numbers. Direct visitors are there for the site, and will therefore be more inclined to answer questionnaires. Search visitors are only there for 1 topic, whereas referrer public hardly have a clue what to expect. These 2 groups will therefore most probably show a lower response rate.
3: response rate will go down over time, since the deletion of cookies (accidentally or intentionally), usage of different computers by the same person and time out rate of the cookies (30 days) will result in more visitors rejecting the survey.
Anyone any thoughts on this?
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