Jonathan Levitt's Page

After four wonderful years working at iPerceptions, I have made the very difficult decision to move on (this coming Friday will be my last day). A personal one, and a decision that I have spent a great deal of time marinating on….in the end though one that obviously feels bitter / sweet.

I joined iPerceptions back in mid 2005. At the time, I had spent the prior 10 years or so building round one (Web 1.0 – hate the term) of the Internet. My career started in 1996 where I built one of the first v… Continue

Sam Cooke once said that the best things in life are free- the flowers in spring, the robins that sing, and free analytics software… okay, maybe not that last one.

The 2009 Online Measurement and Strategy Report is out and it reveals interesting trends such as growing trend in improving customer acquisition through web analytic… Continue

(cross posted at the iPerceptions Blog: Turn up the Silence)

In the case of the abandoned shopping cart vs. mankind, we all plead guilty.
We’ve all done it before, both on and offline. We’ve all left her cold and lonely in the middle of an aisle, or simply quit in the middle of an online transaction. Shame on us? Well, not really.

As it turns out, online and offline shopping cart abandonment occurs for prett… Continue

Cross-posted at iPerceptions' Turn up the Silence blog.

Even though the dynamics of shopping have changed in the digital world, marketers are still playing by offline rules. The fact of the matter is, we now live in a non-line world where online and offline behaviors are very much intertwined.

Take my wife, for instance. She might visit the… Continue

This is a cross post from Practical eCommerce

As much as online retailers focus on driving visitors to the shopping cart, the reality is the majority of consumers don’t visit websites with the clear objective of making a purchase. Study after study done on real survey data has shown that over 80% of visitors to retail and e-commerce websites are not onsite… Continue