Michael Whitehouse's Page

Why do we intercept visitors only on arrival to a website? Why is this method the only sampling option available for the 4Q online survey? Why not intercept visitors once they've clicked deeper into the site architecture--in other words, why not intercept visitors who are more loyal, more engaged?

Sound random sampling, within the context of an online survey… Continue

(From the company news section of our corporate website)

iPerceptions has teamed with J.C. Williams Group to provide retailers with new insight into consumer behavior that are directly relevant to companies conducting e-commerce on the international stage. Through the partnership, iPerceptions is now providing J.C. Williams Group… Continue

(Originally featured @ Turn up the Silence)

In recent posts, we've touched on 5 reasons why task completion is the ultimate survey question, as well as discussing the visitor segments for whom task completion is the most potent predictor of visitor loy… Continue

I love playing around with Flaptor's Twist trending engine for Twitter. Forget about the basket of third-rate applications that focus only on individual tweeters or the useful but not-analytic-enough trending/search engines like the old Summize or TweetTabs. Twist is an engine tha… Continue

This post is a mini-addendum to last week's 5 reasons post.

Online survey users often ask us to identify when task completion is the most appropriate measure of success for their diverse visitor segments. Is it most appropriate for buyers? Browsers? The truth is that task completion is always a very powerful measure of success, no matter what task a website visitor is seeking to accomplish, but the stats pro… Continue