Blogs - The 4Q Survey Community

iPerceptions + WASP: my take

By Stéphane Hamel I'm really proud and happy to announce iPerceptions has acquired the WASP product line and technology. You can read the official press release, but I also wanted to share some personal thoughts about what it means for me and for the 11,000 WASP users around the world. Three years in the making When I started working on WASP, around November of 2006, I was a part-time web analytics practitioner trying to solve, or at least simplify a real issue: how to check if our web analyti… Continue

Added by Noran El-Shinnawy on October 15, 2009 at 11:54am — No Comments

Everything New is Old Again

By Christopher Pam and Dany Di Tullio EvE Online is space-based massively multiplayer online game, or “MMO” as the industry jargon goes. Ever year, the CCP team (EvE’s developers) produce 2 free expansions for their game, chock full of new features, items and ships to be bought, sold, flown, traded and destroyed. While the player base appreciates all the shiny goodness that comes around expansion time, they grudgingly acknowledge that with awesome new toys comes an army of bugs. While a game l… Continue

Added by Noran El-Shinnawy on October 9, 2009 at 2:55pm — No Comments

If You Want to Truly Understand Something...

If you want to truly understand something, try to change it. ~Kurt Lewin Changing the website is a big venture for our clients – and expectations on the outcome are always high. Eyes often turn to their voice of customer surveys to track the outcome. The initial results can be hard to take. Consistently we notice a dip, often fairly significant, in how the users rate the website during and after the change. While no two changes are the same, the dip and subsequent recovery are very consistent… Continue

Added by Noran El-Shinnawy on October 2, 2009 at 1:48pm — No Comments

10 Reasons Why Satisfaction Surveys Don't Fail

10 REASONS WHY SATISFACTION SURVEYS DON'T FAIL- by Michael Whitehouse 10. Online surveys are getting more and more unobtrusive 09. Listening to the right people 08. With good data, employees are empowered to take action 07. Surveys establish objective industry standards 06. Customer satisfaction link to long-term sustainability 05. Targeted solutions bring immense value to companies 04. The iPSI (iPerceptions Satisfaction Index) is the emerging standard for knowing customer satisfaction 03. Und… Continue

Added by Noran El-Shinnawy on September 30, 2009 at 10:26am — No Comments

Take Your Canary Down the Opinion Mine

Nowadays, social media and blogs have never had a stronger impact on products, businesses, and even individuals. Moving in this direction, it is becoming increasingly insufficient to only dig into quantitative data for insight. A growing trend is currently shifting towards sentiment analysis, accounting more for opinions and emotions. I may not be entirely exaggerating when I say that something like Twitter is capable of making or breaking a brand, as people are now starting to refer to these s… Continue

Added by Noran El-Shinnawy on September 1, 2009 at 2:38pm — No Comments

The Web Analytics Association Uses 4Q on their Site

Reposted from iPerceptions.com: Web Analytics Association Implements 4Q from iPerceptions to Optimize Online Experience The Web Analytics Association turns to 4Q from iPerceptions to bolster web experience and learn from visitors and members New York, NY — August 18, 2009 — iPerceptions Inc. (TSX.V:IPE), a leading provider of voice-of-customer web analytics, announced today that the Web Analytics Association (WAA) has launched its 4Q website survey solution developed in collaboration with not… Continue

Added by Sarah-Jane Morris on August 26, 2009 at 11:00am — No Comments

Better Shipping, Better Shopping

In our recent blog post about shopping cart crimes, we touched on the issue of shopping cart abandonment as a main problem for e-commerce websites. In hopes of rectifying this matter, online retailers are shifting their focus to the checkout process by being more accurate and transparent with their shipping costs and policies. Last month, Forrester Research released "The State of Retailing Online 2009: Merchandising Report,” where it surveyed 117 online retailers. Results revealed that 79% of t… Continue

Added by Noran El-Shinnawy on August 25, 2009 at 11:00am — No Comments

iPerceptions Releases Q2 Hospitality Industry Report

Data contained in the Hospitality Industry Report for Q2 2009 represents aggregated information obtained from enterprise solution webValidator™ and free 4Q studies deployed on the websites of leading hospitality brands. This industry-specific database accretes data from more than 123,000 visitors. The full report can be found on the iPerceptions website at http://www.iperceptions.com/en/resource-center. The report give… Continue

Added by Sarah-Jane Morris on August 11, 2009 at 9:38am — 2 Comments

After four wonderful years working at iPerceptions

After four wonderful years working at iPerceptions, I have made the very difficult decision to move on (this coming Friday will be my last day). A personal one, and a decision that I have spent a great deal of time marinating on….in the end though one that obviously feels bitter / sweet. I joined iPerceptions back in mid 2005. At the time, I had spent the prior 10 years or so building round one (Web 1.0 – hate the term) of the Internet. My career started in 1996 where I built one of the first v… Continue

Added by Jonathan Levitt on July 16, 2009 at 1:36pm — No Comments

Invitation on arrival: the rationale

Why do we intercept visitors only on arrival to a website? Why is this method the only sampling option available for the 4Q online survey? Why not intercept visitors once they've clicked deeper into the site architecture--in other words, why not intercept visitors who are more loyal, more engaged? Sound random sampling, within the context of an online survey… Continue

Added by Michael Whitehouse on July 13, 2009 at 11:30am — No Comments

iPerceptions teams up with J.C. Williams Group

(From the company news section of our corporate website) iPerceptions has teamed with J.C. Williams Group to provide retailers with new insight into consumer behavior that are directly relevant to companies conducting e-commerce on the international stage. Through the partnership, iPerceptions is now providing J.C. Williams Group… Continue

Added by Michael Whitehouse on July 10, 2009 at 11:34am — No Comments

The best things in life are free

Sam Cooke once said that the best things in life are free- the flowers in spring, the robins that sing, and free analytics software… okay, maybe not that last one. The 2009 Online Measurement and Strategy Report is out and it reveals interesting trends such as growing trend in improving customer acquisition through web analytic… Continue

Added by Jonathan Levitt on July 6, 2009 at 11:21am — No Comments

Website task completion: a linguistic approach?

(Originally featured @ Turn up the Silence) In recent posts, we've touched on 5 reasons why task completion is the ultimate survey question, as well as discussing the visitor segments for whom task completion is the most potent predictor of visitor loy… Continue

Added by Michael Whitehouse on June 29, 2009 at 10:37am — No Comments

Web analysts - what happened on June 10th?

I love playing around with Flaptor's Twist trending engine for Twitter. Forget about the basket of third-rate applications that focus only on individual tweeters or the useful but not-analytic-enough trending/search engines like the old Summize or TweetTabs. Twist is an engine tha… Continue

Added by Michael Whitehouse on June 26, 2009 at 11:00am — No Comments

From 1to1media.com: Finding the Most Accurate Measure of Website Success by our own Jonathan Levitt

Finding the Most Accurate Measure of Website Success For the past decade online marketers have focused on a single metric, almost to the exclusion of all others: conversion. They've implemented costly Web analytics systems, spent hours optimizing the "conversion funnel" to get more people to the shopping cart, and, above all, have focused on getting as many people to complete a purchase as possible. But conversion rates among leading retailers still hover around 2 to 3 percent... Read the rest… Continue

Added by Sarah-Jane Morris on June 23, 2009 at 1:49pm — No Comments

When is task completion the ultimate online survey metric?

This post is a mini-addendum to last week's 5 reasons post. Online survey users often ask us to identify when task completion is the most appropriate measure of success for their diverse visitor segments. Is it most appropriate for buyers? Browsers? The truth is that task completion is always a very powerful measure of success, no matter what task a website visitor is seeking to accomplish, but the stats pro… Continue

Added by Michael Whitehouse on June 22, 2009 at 9:30am — No Comments

Shopping cart crimes

(cross posted at the iPerceptions Blog: Turn up the Silence) In the case of the abandoned shopping cart vs. mankind, we all plead guilty. We’ve all done it before, both on and offline. We’ve all left her cold and lonely in the middle of an aisle, or simply quit in the middle of an online transaction. Shame on us? Well, not really. As it turns out, online and offline shopping cart abandonment occurs for prett… Continue

Added by Jonathan Levitt on June 18, 2009 at 12:39pm — No Comments

4Q online survey reviewed @ Distilled blog

Thanks to the folks over at Distilled in the UK for their very kind review of 4Q within their piece on free online surveys. It's a very informative post for anybody running an online survey, and they offer sage advice in counseling marketers to make sure they are asking the right questions. Please head over there to read the… Continue

Added by Michael Whitehouse on June 17, 2009 at 4:26pm — No Comments

Five reasons why you need to be measuring visitor task completion

Cross-posted on Turn up the Silence Every single iPerceptions online survey captures visitor task completion. You might wonder why we’re so married to this metric that we feature it in every piece of research we do. Here are five reasons why you need to be measuring visitor task completion and tapping into customer driven optimization: 1) Task completion is THE hard conversion metric for visitors who are not onsite to buy. If you are selling online, s… Continue

Added by Michael Whitehouse on June 15, 2009 at 11:14am — No Comments

Online, Offline, or Non-line Shopping?

Cross-posted at iPerceptions' Turn up the Silence blog. Even though the dynamics of shopping have changed in the digital world, marketers are still playing by offline rules. The fact of the matter is, we now live in a non-line world where online and offline behaviors are very much intertwined. Take my wife, for instance. She might visit the… Continue

Added by Jonathan Levitt on June 12, 2009 at 1:47pm — No Comments

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