After four wonderful years working at iPerceptions, I have made the very difficult decision to move on (this coming Friday will be my last day). A personal one, and a decision that I have spent a great deal of time marinating on….in the end though one that obviously feels bitter / sweet.
I joined iPerceptions back in mid 2005. At the time, I had spent the prior 10 years or so building round one (Web 1.0 – hate the term) of the Internet. My career started in 1996 where I built one of the first v… Continue
Added by Jonathan Levitt on July 16, 2009 at 1:36pm —
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Sam Cooke once said that the best things in life are free- the flowers in spring, the robins that sing, and free analytics software… okay, maybe not that last one.
The 2009 Online Measurement and Strategy Report is out and it reveals interesting trends such as growing trend in improving customer acquisition through web analytic… Continue
Added by Jonathan Levitt on July 6, 2009 at 11:21am —
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(cross posted at the iPerceptions Blog: Turn up the Silence)
In the case of the abandoned shopping cart vs. mankind, we all plead guilty.
We’ve all done it before, both on and offline. We’ve all left her cold and lonely in the middle of an aisle, or simply quit in the middle of an online transaction. Shame on us? Well, not really.
As it turns out, online and offline shopping cart abandonment occurs for prett… Continue
Added by Jonathan Levitt on June 18, 2009 at 12:39pm —
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Cross-posted at iPerceptions' Turn up the Silence blog.
Even though the dynamics of shopping have changed in the digital world, marketers are still playing by offline rules. The fact of the matter is, we now live in a non-line world where online and offline behaviors are very much intertwined.
Take my wife, for instance. She might visit the… Continue
Added by Jonathan Levitt on June 12, 2009 at 1:47pm —
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This is a cross post from Practical eCommerce
As much as online retailers focus on driving visitors to the shopping cart, the reality is the majority of consumers don’t visit websites with the clear objective of making a purchase. Study after study done on real survey data has shown that over 80% of visitors to retail and e-commerce websites are not onsite… Continue
Added by Jonathan Levitt on May 20, 2009 at 2:49pm —
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I was recently asked by an enterprise client to put something on paper (that he could send to his boss) on the importance of task completion as a base metric for the analytical process.
Why do you guys see it as the (as I often say) prequel to measuring site efficiency?
iPerceptions’ voice of customer solutions begin with a fundamental understanding of visitor intent. To date, conversion has been… Continue
Added by Jonathan Levitt on April 29, 2009 at 12:30pm —
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This is a repost from the www.iperceptions.com blog:
When it comes to making solid marketing and product decisions, I am not a believer of the focus group as a stand alone research tool. There are several reasons why I feel this way, but for the most part, it comes down to this:
Many companies make the mistake of trying to use focus groups as… Continue
Added by Jonathan Levitt on April 24, 2009 at 10:29am —
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Got a video camera and some 4Q Survey success stories to share? We want to hear from you (see you). Take 30 seconds and send us your mug! Don't be shy...clearly you can see from the below that to err is human.
My mothers comments: "What's with the beard?"
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Added by Jonathan Levitt on April 7, 2009 at 1:16pm —
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4Q was launched one year ago yesterday (March 4th, 2008). In only twelve months, she's racked up the following stats:
- Over 2 million respondents
- Thousands of active users
- 9 million + data points
- Adoption in over 100 countries in 16 different languages
- Advanced user segmentation
Way to go, kid! Can't wait to see what you've got planned for your second year!
… Continue
Added by Jonathan Levitt on March 5, 2009 at 12:00pm —
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eCommerce is a fundamentally data-driven channel, and the boom in online sales has resulted in terabytes of data covering all aspects of online customer behavior. But without a context for determining what these clicks mean, most online marketers are still no closer to truly understanding their customers than they were back in the days of server log parsing. The result is that most online marketing decisions are ultimately still based on incomplete information and speculation, instead of on a re… Continue
Added by Jonathan Levitt on January 9, 2009 at 3:30pm —
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Following up on Michael Whitehouse’spost last week’s about how the American financial crisis is negatively affecting task completion on the websites of financial service providers, we’re unveiling Q3 task completion scores for all the other major verticals represented in the 4Q family of users.
… Continue
Added by Jonathan Levitt on October 2, 2008 at 1:30pm —
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This e-mail was waiting in my inbox bright and early when I came back from vacation last week:
Dear Jonathan,
I love 4Q! I think it’s such an easy way to start the conversation about measuring site effectiveness, and it’s a great way to challenge some dearly-held assumptions at the HIPPO level.
I only have one problem. When I loo… Continue
Added by Jonathan Levitt on August 15, 2008 at 10:00am —
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We have some exciting news!
4Q is just about ready to go global! We've completed our first round of survey interface translations into 15 new languages, which are:
Canadian French
European French
Latin American Spanish
European Spanish
European Portuguese
German
Dutch
Danish
Swedish
Norwegian
Italian
Traditional Chinese
Simplified Chinese
Japanese
Korean
For now, as you may have noticed, the actual 4Q site is avail… Continue
Added by Jonathan Levitt on July 16, 2008 at 10:00am —
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We all know how crucial it is to understand the primary reasons why people are coming to your website. It has been argued that a firm understanding of 'Purpose of Visit' and 'Task Completion' are the fundamental building blocks to a succesful web analytics strategy. It is for this very reason that we have put 4Q into the market, as a way to deliver the voice of the customer to website owners and operators of all shapes and sizes.
We also know that all websites, and more importantly all website v… Continue
Added by Jonathan Levitt on April 22, 2008 at 10:00am —
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Today marks a watershed moment in the history of iPerceptions. I’m extremely excited to announce to you that we’ve partnered with web analytics expert Avinash Kaushik to roll-out the 4Q online survey application. 4Q is a powerful and completely free survey solution that promises to redefine and reinvigorate web analytics.
4Q marries Avinash’s… Continue
Added by Jonathan Levitt on March 4, 2008 at 10:00am —
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